Focus groups are traditionally carried out face-to-face with the attendees, but more and more they can also be carried out virtually, online. The idea of the focus group is for attendees to talk through the topic, to agree and disagree with each other, to pick up on themes of… ...

Our face-to-face fieldwork team regularly conduct interviews either in-street or door-to-door.  Our interviewers are experienced in recruiting a wide range of people to ensure that we achieve the sample that you require. Face-to-face surveys are sometimes the only option for c… ...

In-depth interviews are conducted over the telephone or face-to-face.  The questionnaire is normally much more 'open' than is the case for other surveys, and are closer to the approach used in a focus group. This method should not be used to infer results for a wider populatio… ...

Online surveys are quick and can be economical and less intrusive than most other forms of research. They offer the additional options of giving respondents visual or media prompts, useful for branding and advertising research. The increasing issue with online research is p… ...

Postal surveys are more economical and less intrusive than telephone or face-to-face interviewing, avoiding any need for personal 'cold calling'.  They can be particularly useful for surveys covering a wide geographical area or if respondents will need time to consider their answ… ...

Telephone surveys are a great way of obtaining robust views from the public, businesses and your customers.  They are more cost effective than face to face interviews but have a quicker and higher response rate than web or postal surveys.  Therefore, they are a good way of contac… ...