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Telephone Surveys

Telephone surveys offer a cost-effective solution for research covering a large numbers of respondents.  This is especially the case where the audience in question is spread over a wide geographic region, where you need to 'screen' to find the right type of respondent, and where the research needs to be completed in a relatively short time.

Telephone surveys are great for Customer Service Recovery models, so where there is dissatisfaction immediate notification is sent to you to enable the customer to be recontacted to resolve outstanding issues. It also enables clear ongoing tracking and monitoring of customer service levels.

In computer-assisted telephone interviewing (CATI), responses are entered directly into a program at the time of interview.  This allows complex questioning and routing instructions to be followed consistently and automatically.  We monitor fieldwork progress throughout the project, as all of our calls are recorded.
 We offer:
  • A dedicated CATI unit with large capacity;
  • Specially trained interviewers; we are a Market Research Society (MRS) accredited interviewer training centre for telephone interviewing;
  • Full supervision and briefing to support and monitor the quality of interviewers' work;
  • Digital call-recording facilities - we can send you a recording of any call in your survey;
  • Quick turnaround of results.
Contact Anna-Marie to discuss your project on 01364 654485 or email
anna-marie@marketingmeans.co.uk
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Current & recent 
telephone surveys:
Cheshire Constabulary - 500 interviews per month with victims of crime and 4800 interviews for Confidence Agenda.

Orbit Housing Group - 800 interviews per month with tenants

Major bank - 3300 interviews a month including customer service recovery.