Marketing Means is a member of The British Polling Council and abides by their rules.
The South West Poll gives a snapshot picture of opinion in the South West region. Previously, businesses and public sector organisations who wanted to find out the opinions of people who lived in the South West either had to rely on a national omnibus survey, which would only have between 60 and 80 people to represent the entire region, or would have to commission an expensive ad hoc survey. The South West Poll is a monthly omnibus survey interviewing a representative sample of members of the general public resident in the South West region of England. The survey features questions from more than one business or organisation to be asked as part of one survey. By sharing them amongst more than one organisation, costs are kept relatively low, and a fast turnaround can be achieved. Because the sample used is large enough, it is possible to break down the results by County / Unitary Authority level so differences within the region can be highlighted.
Voting intention South West Region April 2011
Firstly, the Conservatives, Labour, the Liberal Democrats and other parties would all stand candidates for a new MP in your area in a General Election. If a General Election was held tomorrow which party do you think you would vote for?
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Voting intention derived from the following questions and weighted to be representative of age, gender, previous vote and propensity to vote:
If a General Election was held tomorrow which party do you think you would vote for?
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On a scale of 1 to 10 where 1 means that you are absolutely certain not to vote and 10 means you are absolutely certain to vote, I would like to know how certain it is that you would vote if a general election was held tomorrow?
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Which party did you vote for in the last General Election in 2010?
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