Focus Groups

Focus groups are in-depth group discussions typically involving 6 to 12 people.  We conduct focus groups to:

• bring to light people's ideas or attitudes on a specific subject,

• help explore or explain those views, 

• generate new ideas. 
  

They can be used alone, or as part of a larger study.  They can be used prior to a quantitative survey to focus on key issues and aid questionnaire design, or after a quantitative study to give more insight into the findings. 

We digitally record and transcribe discussions to allow the moderator to write a summary of the findings, which can be followed by a fuller analysis if required.
 
We can design, moderate and analyse discussion groups.  We provide our own recording equipment and book ‘neutral’ venues if required.