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Telephone Surveys


Telephone surveys are a great way of obtaining robust views from your customers, the pubic and businesses.  More cost effective than face to face interviews but quicker and with higher response rates than web or postal surveys they are a good way of contacting people in a personable manner.

We often use telephone interviewing for customer service tracking programs, as they are great for Customer Service Recovery models, so where there is dissatisfaction immediate notification is sent to you to enable the customer to be recontacted to resolve outstanding issues. It also enables clear ongoing tracking and monitoring of customer service levels.

In computer-assisted telephone interviewing (CATI), responses are entered directly into a program at the time of interview. This allows complex questioning and routing instructions to be followed consistently and automatically. We monitor fieldwork progress throughout the project, and the information gathered is available immediately on completion of the interviewing.  Anna-Marie to discuss your project on 01364 654485 or email anna-marie@marketingmeans.co.uk