Advertising and PR Research
Advertising agencies and Public Relations companies rely on good understanding of the audience that they are trying to reach.
Knowledge of current attitudes and behaviour can help to shape better campaigns, and tracking the way that those attitudes have changed can keep you in touch with the campaign as it progresses.
Marketing Means have conducted a wide range of research projects for both advertising agencies and PR companies to ensure that audience’s views are fed into the process at all stages.
Surveys are mainly conducted by telephone, web based technologies or face to face (e.g. hall tests). We can use random digit dialling or targeted sampling to ensure that the people we are talking with are the right ones for your campaign.
We also offer in-depth interviewing and focus groups to assist in adding depth and insight into attitudes around your message.
Contact Anna-Marie to discuss your project on 01364 654485 or email anna-marie@marketingmeans.co.uk