Financial Customer Services Research
In a recovering market, financial services need to work hard to demonstrate the benefits they offer their customers and listen to them to improve their products and services.
Marketing Means provide a range of customer services research, both consumer and business to business, for banks and other financial services to enable companies to understand, demonstrate and improve their levels customer service.
Examples of our recent work include:
- Providing on-going customer service research in collaboration with for a large high street banking group conducting thousands of telephone interviews a month with fully interactive, online results an time tracking dashboards
- Monthly mixed method email & telephone surveys
- Treating Customers Fairly (TCF) surveys
- Testing customer attitudes for new products and services
Marketing Means offer a high quality, flexible, multi-modal approach (entirely in-house) to ensure that response rates are maximised and that research is delivered in a cost effective manner.
Contact Anna-Marie to discuss your project on 01364 654485 or email anna-marie@marketingmeans.co.uk