Opinion Polls

Opinion polls are one of the great skills of market research requiring a knowledge and understanding of the political and demographic forces at play in the ever changing environment of public opinion.

Marketing Means have years of experience, having conducted political opinion polls, with a great deal of accuracy, for:  

• Media organisations such as the BBC

• Local political parties

• National policital parties

Marketing Means have pioneered a more localised approach to poll weighting and demographic adjustment to take into account the growing pluralism of British politics, which has led to them accurately predicting the South West region’s results in 2005, and being the only pollster in 2010 election campaign series in the Independent on Sunday to consistently predict that the Conservative Party would fall short of an overall majority in the House of Commons.

Marketing Means their political opinion polls by telephone using random digit dialling from our specialised call centre to achieve the best possible sample of the population under study. Surveys are designed using our standard approach to questionnaire design and analysis to ensure consistency and reliability of results.

 Marketing Means are a member of the British Polling Council. More about the British Polling Council on Wikipedia.  

Contact Graham to discuss your project on 01364 654485 or email graham@marketingmeans.co.uk