Face-To-Face Interviewing


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Face-to-Face Interviewing
This is probably one of the most expensive ways of contacting people, however it does confer a number of advantages. For example, an experienced interviewer being present allows for complex questioning and routing as they can carefully take the respondent through the questions. Quotas to obtain the views of specific types of people can be set. It is sometimes the only option for certain types of respondents (e.g. visitor attractions). Face-to-face interviewing can cover many forms, dependent on the needs of the project;
	۰In-street - a short survey with a 'convenience' sample (not statisically sound) of people in public places ۰In-home - the survey (can be longer / complex) is conducted in the resopndents home and a statistically valid sample can be used ۰Hall Tests -people are recruited in the street and taken to a nearby location to complete the interview. They are good for longer / more complex surveys or where props are needed (e.g. specific product, TV / radio clip) ۰Exit Interviews - people are intviewed on leaving a venue - a cost effective way of reaching customers / users to find out about their views and experiences
*What can Marketing Means* offer?** We offer all of the above face-to-face research methods using our fully trained interviewers which ensures a professional and reliable survey method. Training covers aspects of the MRS Codes of Conduct including appropriate recruitment of respondents and awareness of not ‘leading’ the respondent to a particular response.