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Panels

Panel


Panels are a means to consult a specific sample of the greater target population, which might be from a geographic area, or a customer base. If regular consultation of a representative sample is required then this method offers a cost effective technique, as there is no need to recruit a new sample each time.

The information gathered can be used to track behaviour, to find out views or opinions. The panel can be consulted using any research method, although those most commonly used are postal or web-based surveys and ad hoc qualitative exercises.


What can Marketing Means offer?

From conception to completion, Marketing Means offers a full service product covering initial and ongoing recruitment, processing, monitoring and reporting of results from your panel. We currently manage and run the panels for a number of local authorities.

Our extensive experience in this method has helped us to develop specific research solutions to issues that may be encountered throughout the Panel lifecycle. We have the ability to control recruitment, maintain the panel, and continue to develop the research process as required by the particular project. We have also developed specialist software to assist in the overall management of the panel.